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Two Steps Forward, One Step Back: Knowing When (and How) to Let Go
By Tea Silvestre, aka The Word Chef Building a thriving small business is a little like dancing. Okay, it’s a LOT like dancing. When we begin, we dance solo much of the time. Tentatively learning the...
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Branding a Movement: Our Story, Logo and Platform
Slow Marketing is a movement whose time has come. And like any movement (or small business), our success depends on how well we tell our story. The story of who we are, what we stand for, and what we...
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Why Marketing Doesn’t Get It – Trust Takes Time
This is a guest post by Michael Martine Trust is much more difficult to earn than money. And it is more valuable by far. Because when enough of the right people trust you, it ensures access to whatever...
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Finding Momentum from Behind
This is a guest post by Grace Judson. Has it ever occurred to you that being in business sometimes feels rather alarmingly like being in high school? Will your business be voted Most Likely to Succeed?...
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Branding a Movement, Part 2
First: Many MANY thanks to Janet Brent of Purple Panda for her help in creating our new logo. If you get a chance, please pop over and see her website and say hello. She’d love to hear from you....
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Walk Like a Penguin (+ 19 More Tips to Love Your Marketing Again)
This month the fine folks of the (almost) world famous Word Carnivals chose to write on a topic about re-energizing your business.To me, re-energizing is really about dealing with that feeling of being...
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Your Marketing: When to Take Action and When to Rest
by Tea Silvestre Sorry, Pumpkin. Slow Marketing doesn’t mean s-l-o-o-o-w marketing. You’ll still have to take action on a regular and consistent basis if you want to see results. You’ll still want to...
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Stop Focusing on Building Your List: It’s Time to Go Deeper With the Ones...
There’s a LOT of marketing advice out there about how to reach more people. Get more fans. Build your list. And just plain dominate the world with your empire. But there’s another way to grow your...
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Create Real Loyalty with Slow Authorship
by Marcia Yudkin Originating in Europe, the “Slow Food” movement called for buying local produce, celebrating natural ingredients and delighting in the power of food to bond a family or community. It...
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I Am the Tortoise
by Catherine Boivin Here’s a pickle for you: I’m an author who doesn’t like marketing. Yes, laugh all you want; I thought it was pretty funny, too. Here’s a girl who’s written a novel (supposedly with...
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